- New
- Extra Virgin Omega-Rich Fish Oil
- 100% Wild Alaskan Salmon
- Nature's Whole Complement of Sixteen Omegas- 3,5,6,7 and 9's
- Bioavailable: Clinically Shown to Enter Cell Membranes for Optimal Fish Oil
Benefits
- Effective: Reduces Inflammatory Arachidonic Acid
- Whole: Natural Source of Omegas + Vitamin D + Astaxanthin
- Heart Healthy
- Dietary Supplement
- 100% Sustainably Wild-Caught Salmon
Natures Whole Complement of Sixteen Omegas- 3,5,6,7 and 9 Fatty Acids
A Whole New Approach to Fish Oil
New Chapter is proud to
offer a whole-food approach to fish oil and an alternative to the fractionated,
highly processed and "purified" oils on the market today. From the pristine,
protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon
oil; rigorously tested to ensure each capsule delivers Nature's bioavailable,
effective, and whole profile of beneficial fatty acids and nutrients.
Omega Oils & Optimal Health
Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7 and 9's,
often referred to as "good fats." These good fats, which include two essential
fatty acids the human body cannot produce on its own, serve to nourish brain,
heart, eye, and kidney tissues. They have been shown to benefit cardiovascular,
immune system, brain, and digestive health.
The Difference Is Clear
The dull, yellow hue of conventional fish oils is symbolic of "purified"
products. In the heavy processing required for aging or tainted fish stocks (to
remove toxins, PCBs, heavy metals, etc.), many beneficial compounds that give
fresh oil its vibrant color can be destroyed and lost forever.
Wholemega, however, delivers an oil that is striking in color-similar to what
you'd see in the whole salmon fillets found in any natural fish market. The
brilliant hue in Wholemega comes from Astaxanthin-an extremely powerful
antioxidant that is naturally found in wild salmon and abundant in this extra
virgin fish oil. The gentle process used to extract Wholemega preserves this
antioxidant as well as numerous other beneficial compounds-including Vitamin D.
In fact, this whole oil is delivered from a government inspected FOOD GRADE
facility.
Benefits of Whole
Wholemega is a true expression of nature's wisdom. By using only sustainably
caught Alaskan salmon - among the world's cleanest and most pure fish stocks -
an extra virgin, low heat process is all that's required to deliver nature's
intelligence and the whole complement of omega fatty acids, while still
guaranteeing optimal purity. "Food Grade" Wholemega oil is extensively tested
for detectable PCBs, heavy metal contaminants, and toxins that must be distilled
out of other fish oils.
Effectiveness
For optimal benefit, fish oil must be incorporated into cell membranes, where
it serves to modulate cell signal events (e.g. modulate inflammation) and
increases membrane fluidity. As demonstrated in a human clinical trial,
Wholemega has been shown to incorporate into peripheral blood mononuclear cells
(PBMCs)-allowing fish oil to provide its beneficial effects.
Additionally, Wholemega has been shown to down-regulate inflammatory
arachidonic acid (AA); significantly improving the balance of inflammatory AA to
anti-inflammatory EPA. Preliminary data also shows Wholemega may down-regulate
inflammatory markers, such as LDL ("bad") cholesterol and C-Reactive
Protein.
